Privacy Policy


1. Introduction

We are Kalm HBF Ltd trading as Kalm Pilates (“we/us”) a limited company incorporated in England and Wales under company number 10458341with its registered office at PO Box 257, Worcester Park, England, KT49DY.
We are committed to protecting and respecting your privacy.

This Privacy Policy (together with our Terms and Conditions and Cookies Policy and any other documents referred to therein) sets out the basis on which any personal data and information we collect from our customers (“you/your”) through the use of our programs and services (“Services”), our Website (“Website”), or that you provide to us, and how it will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our Website, using any of our Services and any other access to us you are accepting and consenting to the practices described in this policy.

Our Website and Services may contain links to third party websites that are not covered by this Privacy Policy. We therefore encourage you to review the privacy statements of other websites and applications to understand their information practices.

We have drafted this Privacy Policy to be as clear and concise as possible. Please read it carefully to understand our policies regarding your information and how we will treat it. By using or accessing our Website or the Services, you agree to the collection, use and disclosure of information in accordance with this Privacy Policy. This Privacy Policy may change from time to time and your continued use of the Website or the Services is deemed to be acceptance of such changes, so please check periodically for updates.

In order to provide the Services available through our Website, we will hold certain personal information about you and we have obligations to you in relation to that data, in accordance with the Data Protection Act 1988.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our Website.

2. Website

We take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience.

When you use or contact our Website, you do so at your own discretion and provide any such personal details requested at your own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998, as detailed below. Every effort has been made to ensure a safe and secure form to email submission process but we advise users using such form to email processes that you do so at your own risk.

As the party responsible for data processing we ensure that the processed data

  • Is processed in accordance with the applicable privacy regulations;and,
  • Is sufficiently protected to not be exposed to persons who should have no access to it, both internally and externally by taking technical, contractual and organisational safety measures.

3. What information do we collect?

We retain two types of information:

  • Personal Data – This is data that identifies you or can be used to identify or contact you and may include your name, company name, address, email address and telephone number. Such information is only collected from you if you voluntarily submit it to us
  • Non-Personal Data – Like most websites, we gather statistical and other analytical information collected on an aggregate basis of all visitors to our web site. This non-personal data comprises information that cannot be used to identify or contact you, such as demographic information regarding, for example, user IP addresses where they have been clipped or anonymised, browser types and other anonymous statistical data involving the use of our website.

From time to time, we may use any information submitted to provide you with further information about the Services we offer. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

We process personal data for the following purposes:

  • Accounts – when you register for an account or subscribe to purchase our Services or use our Website generally.
  • Support – when you request support, services or information about the Services or our Website.
  • Correspondence details – when you contact us.
  • Transactions and services including financial information – should you carry out transactions through our Website or proceed with our Services. When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. We shall use a third party provider to collect financial information upon payment, but this will be done securely and in accordance with these terms. You may, however, visit our Website anonymously.
  • Cookies – like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them.
  • Technical Information – including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version.

If you choose not to provide the personal information we request, you can still visit most areas of the Website, but you may be unable to access certain options and services that involve interaction. You have the final decision on whether to proceed with any activity that requests personal information.
If we receive personal information about another, in the course of providing our Services to you, we expect you to have complete responsibility for ensuring that the contents of this Privacy Policy are brought to their attention and you have obtained their consent in the process.

4. How do we use your information?

We may collect and process the following information about you:

  • Information that you give us in the form of details given via our Website or by corresponding with us by phone, email or otherwise. The information may include your name, address, email address, financial and credit card information, personal description and photographs.
  • To personalise your Website experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • Processing your orders and keeping you updated with the order process.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • If You have opted-in to receive our e-mail newsletter, we may send you periodic e-mails.
  • Present Website content effectively to you.
  • Carry out our contracts with you.
  • Provide the relevant Services to you.
  • Tell you our charges.
  • Tell you about other goods and services that might interest you. We will also let other people do this, and we (or they) may contact you.
  • Technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
  • information including the full Uniform Resource Locators (URL) click stream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
  • Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
  • We use third-party analytics services (such as Google Analytics) to evaluate your use of the website, compile reports on activity, collect demographic data, analyse performance metrics, and collect and evaluate other information relating to our website and internet usage. These third parties use cookies and other technologies to help analyse and provide us the data. By accessing and using the Website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.

5. How do we protect visitor information?

We implement a variety of security measures to protect and maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server.

6. Do we use cookies?
Yes and we refer you to our Cookies Policy. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the website’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process your orders. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services and to enable us to understand the use of our Website better. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. This helps us to ensure that our Website is up to date and relevant to your interests and needs.

We may contract with third-party service providers to assist us in better understanding our Website visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business as authorised by us.

7. Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. The term “outside parties” does not include Kalm Pilates. It also does not include Website hosting partners, subcontractors, our staff and any companies belonging to the group to which we belong or other third parties who assist us in operating our Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our Website policies, or protect ours or others’ rights, property, or safety.

We contract with third parties to supply services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

We are also allowed to disclose your information in the following cases:

  • If we want to sell our business, or our company, We can disclose it to the potential buyer
  • We can disclose it to other businesses in our group
  • We can disclose it if we have a legal obligation to do so, or in order to protect other people’s property, safety or rights

We can exchange information with others to protect against fraud or credit risks.

8. Where we store your data and security

In accordance with our legal obligations, we only keep your data for as long as we need to in order to use it as described above in section 4, and/or for as long as we have your permission to keep it.
We may transfer your collected data to storage outside the European Economic Area (EEA) if any of our servers, service providers or suppliers are based outside the EEA. The data may be processed outside the EEA to enable us to fulfil your order.

Payment will be encrypted and taken by our third party provider. If we give you a password for using our Website, you must keep it confidential. Please don’t share it. Although we try to provide protection, we cannot guarantee complete security for your data, and you take the risk that any sending of that data turns out to be not secure despite our efforts.

By giving us your personal data, you agree to this arrangement. We will do what we reasonably can to keep your data secure.

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via the internet.

9. Your rights

You have the right to ask us not to process your personal data for marketing purposes. You can therefore ask us not to use your data by opting out, or by contacting us at any time at
You are entitled to consult your personal data on file and have any wrong data which concerns you corrected.

You can exercise this right directly via your Account on the Website, where you can review and correct the data.

The Data Protection Act 1998 gives you the right to access information held about you and your right of access can be exercised in accordance. You can also exercise this right by submitting a written request (which must be signed and dated and contain a copy of appropriate ID) to us.
Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
The Data Protection Act 1998 gives you the right to see information we hold about you. We can charge you a fee (currently £10) for this service.

10. Web Analytics

We also collect some non-personally identifiable information (ourselves or using third party services) using web analytic tools. We use third-party services that use tracking technologies to capture aggregate usage and volume statistics about interactions on our Website and Services.

11. Email Newsletter

We may operate email newsletters, used to inform any subscribers about products and services supplied by this Website. You can opt in to do this through an online automated process but do so at your own discretion. Some subscriptions may be manually processed through prior written agreement with you.
Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this Website.

Email marketing campaigns published by this Website may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity (this is not a comprehensive list).

This information is used to refine future email campaigns and supply you with more relevant content based around your activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 you are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.

12. External Links

Although this Website only looks to include quality, safe and relevant external links, you are advised adopt a policy of caution before clicking any external web links mentioned throughout this Website (if any). (External links are clickable text / banner / image links to other websites).

We cannot guarantee or verify the contents of any externally linked website despite their best efforts. You should therefore be aware that when you click on external links, you do so at your own risk and we shall not be liable for any damages or implications caused by visiting any external links mentioned.

13. Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

You are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to your own privacy and personal details. This Website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by email.

This Website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. You are advised before using such social sharing buttons, that you do so at your own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

We may share web links through our social media platform accounts to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example:

You are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published, many social media platforms are prone to spam and hacking and therefore we cannot be held liable for any damages or implications caused by visiting any shortened links.

14. Changes to our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on our Website and you will be deemed to have accepted the terms of this Privacy Policy on your first use of the Website following the alterations. We recommend that you check this page regularly to keep up-to-date.

15. Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue at

16. Online Policy Only

This online privacy policy applies only to information collected through our Website and not to information collected offline.

17. Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Website.

18. Your consent

By using our Website and by way of acknowledgment, you consent to this Privacy Policy.

Last updated – October 2017